Blogging and the written word are often overlooked.
It could be argued that blogging and content marketing are the most valuable forms of marketing with the highest point of return. There are a few reasons for this.
Now that we see why blogging is so important, we ask ourselves…
“Why doesn’t every brand focus on writing blog posts?”
Well, because it’s very hard.
Not everyone is a gifted writer. At the end of the day, everyone should focus on what they are best at, whether that be creating images, writing blog posts, recording podcasts or recording videos.
However, if there is one skill that I recommend investing in, it is to be a better writer. If for no other reason, do it because learning how to write persuasively (everywhere, not just on blog posts) is the number 1 skill you can learn to transform your online business or brand.
Today’s academy publication is all about getting better at blogging, on copy writing and learning how to use written content to crush it in the search engines!